Everybody wants to go viral

Every startup wants its viral moment.
A video that takes off on TikTok, gets shared endlessly, and skyrockets downloads.

But almost none know how to do it right, or even try

Going viral isn’t luck. Anyone can do it.
It’s a mix of choosing right, timing right, telling a story, and executing well.

That’s how we made an app go viral in the US with just $1,800.

The winner is… the creator

The first step isn’t the script or the budget.
It’s choosing who to work with.

Not every creator fits every brand.
The most common mistake is chasing follower count.

What really matters is:

• Audience relevance: Would their followers actually use your product?
• Authenticity: Do they naturally talk about topics related to your app?
• Recent engagement: Check their last 9 videos. Stable views and real comments are a good sign
• Growth trend: If their following is rising fast, the algorithm is favoring them.

💡 Pro tip: Micro-creators (50K–300K followers) often deliver better ROI per dollar than big names.

In our case, we picked a creator who talked about the same pain our app solved.They had community, credibility, and a natural tone.

How much should you pay

There’s no exact formula, but there is a clear logic.

For a TikTok or Reels collaboration with a mid-sized creator, you can calculate it like this:

Expected CPM × (average views / 1,000)

If the creator averages 600,000 views across their last 9 videos, the CPM depends on their country and niche. Tech, for example, tends to be higher.

In our case, the estimated CPM was $3, so paying $1,800 made perfect sense.

What matters isn’t how much the creator costs, but how much you can generate from that content.

If the video performs 5–10× better than expected, the ROI is outstanding.

We paid $1,800, and the video hit nearly 10 million views, ending up with a $0.18 CPM.

Contact: Email that gets answered

Creators get dozens of messages every day.
Your goal is to get them to read the first two lines.

Here’s the email we used:

Subject:{{InfluencerFirstName}} × (brand) | Collaboration Opportunity

Hi {{InfluencerFirstName}},

Hope you’re having a great day!

I’m (name), reaching out on behalf of (brand). (brand) is (brand description).

We came across your profile and think your content would be a great fit to help us spread the word. Since the product is naturally engaging and shareable, we’re not looking for strict scripts. We’re excited to let you apply your creativity and deep understanding of your audience.

Let me know if you’d like to know more. We’d love to collaborate!

Best,
(name)
Influencer Partnerships Manager, (brand)

Then, be transparent:

• The amount you’re offering.
• The video format you expect (for example, “natural tone, 30 seconds, humor or storytelling”).
• The result you’re aiming for.

Eighty percent of replies come when your message sounds human, not corporate.

The script: where virality starts

A good script isn’t about talking about the product.
It’s about making people see themselves in it.

Three rules:

1. Start with a line that stops the scroll.
2. Personalize the script completely to the creator.
   If you don’t know how, take their most viral video from the last 9 and ask yourself
   “How can I integrate my product naturally into this idea?”
3. Keep it authentic: make people want to know what the app is. Don’t advertise it directly.

Example structure:
Hook → conflict → reaction → product mention → emotional or funny ending.

💡 Tip: Give the creator freedom to adapt the script to their voice.
If you force them to sound corporate, you’ll kill authenticity, and the algorithm knows it.

Brief: clarity beats creativity

1. Let the creator edit their own video.
   Taking control of the edit kills their essence.
   They know their rhythm, tone, and what works for their audience.
2. No logos or visible branding.
   On TikTok or Reels, that screams “ad.”
   Let it feel native and natural.
3. Give them a script, but let them say it their way.
   Focus on key messages, not exact wording.
   If it feels like they’re reading for a brand, you lose credibility and retention.
4. Always ask for the raw footage.
   It gives you flexibility to reuse content later for ads, reels, or compilations.
5. Set clear contract dates for draft delivery and posting.
   Delays kill momentum. Define both deadlines upfront.
6. Secure content rights.
   Get permission to use the video across your channels or ad campaigns.
   If it goes viral, reusing it can 10× your returns.

A steep growth curve

Results came fast.
The video went live on a Friday.

In 24 hours: 1 million views.
In one week: 10 million.

The creator gained thousands of new followers.
The app multiplied its downloads.

Best part?
The content kept showing up on feeds for two more weeks.

It all started with the right creator, a clear script, and a story people wanted to share.

The bigger picture

Making a video go viral with a creator isn’t luck.
It’s a formula you can repeat:

Right Creator × Human Story × Clear Brief = Organic Virality

You have to adapt your product to what people want to watch, not what brands want to say.

When you align those two, a single video can change everything.

What’s next

After dozens of campaigns like this, we realized something simple:
What startups need isn’t more ads.
It’s a smarter way to work with creators.

That’s exactly what we’re building.

Everything we learned from these campaigns led us to create a platform where any startup can do this at scale.

If you want to be among the first to try it,
join the private waitlist here → [link]

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